price appeal

price appeal
1) марк. ценовой мотив*, ценовой довод* (маркетинговый подход, основанный на привлечении внимания к выгодной цене товара)
2) марк. ценовая привлекательность* (как свойство товара, выгодно отличающегося по цене от конкурирующих товаров)
* * *
притягательность товара из-за его цены

Англо-русский экономический словарь.

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